Globalization: A New Imperialism?

According to Professor Starubhaars’ lecture, globalization is a process of increasing interconnectedness among nations, cultures and people. It is supported and accelerated by technological development. While worldwide interaction has been on the rise through the 20^th century, it took off in the 21^st century as digital media rose to the forefront of communication. However, many of these communications have been one-way, suggesting a new form of cultural imperialism.

Across the world, cultures are beginning to feel the presence of the America-dominated media system. Western free market culture is business-driven, and it is designed to turn viewers into consumers. Film, music and television industries all have an American presence that is noticeable, if not dominant, in even the remotest locations.

However, local cultures are not entirely wiped out by foreign media. Often, they will have their own strong national media. But it will still be in competition with foreign, most likely American, companies. For example, while 4-5 Anglo-U.S. companies dominate the music recording and distribution industry, the companies themselves do not hesitate to diversify their products. Universal Music Publishing Group estimates that as much as 80% of the company’s revenue comes from “non Anglo-American repertoire.” While Western and American powers are dominant in media industries, they do not hold exclusive power over the continuing development of culture.